The association
Mission and vision
Appia Wine Road is a cultural and promotional association based in Brindisi, established to enhance the wine heritage and rural landscape along the final stretch of the Via Appia / Via Traiana, a UNESCO-recognized site. Its members include Cantina Botrugno, Cantine Risveglio, Masseria Incantalupi, Masseria Masciullo, Tenute Bellamarina, Tenute Lu Spada and Tenute Rubino—wineries with diverse histories and identities, united by the shared goal of developing a coordinated vision that promotes wine, landscape, culture, and hospitality. The association aims to become a reference point for territorial promotion through an integrated vision of wine tourism, connecting the activities of its member wineries with the area’s historical and cultural heritage. It is an initiative designed to contribute—through expertise and strategic planning—to the enhancement of the UNESCO site and its broader territorial context. Among the objectives of Appia Wine Road are the organization of cultural events and public initiatives, the development of incoming activities for international buyers and operators, the promotion of environmental sustainability projects, collaboration with universities, organizations, and institutions, as well as participation in calls and funding programs. At the heart of its mission lies integrated hospitality: wine and cultural itineraries along the Appian/Traiana route, winery visits, tastings, and themed experiences that offer a contemporary way to explore, step by step, the Brindisi countryside—its masserie, vineyards and the final arrival of the Appian Way at the sea.
The logo
The logo is composed of a sequence of dark elements that recall the basalt paving stones of the ancient Appian Way, arranged in perspective. The shapes, larger in the foreground, gradually decrease in size as they recede, creating the impression of a path extending toward the horizon. The arrangement of the stones follows a sinuous, slightly curved line that guides the eye from bottom to top, suggesting continuity, movement, and depth. On either side of the composition, thin horizontal lines appear as supporting graphic elements, reinforcing the idea that the depicted route represents the final stretch of the Appian Way.
