April 4, 2026 – Quotidiano di Puglia — Giorno & Notte p. 21
Quotidiano di Puglia reports on the launch of Appia Wine Road, a project involving several wineries across the Brindisi and Salento areas, along the final stretch of the Via Appia Antica, a UNESCO World Heritage site. The initiative aims to develop an integrated wine tourism model capable of enhancing wine production, landscape, culture, and hospitality in a coordinated way.
The project brings together local businesses with the goal of creating a shared offering, strengthening the connection between local identity and economic development. Planned activities include cultural events, experiential initiatives, and collaborations with institutions and universities, with a strong focus on sustainability and the promotion of historical heritage.
The initiative also seeks to offer visitors immersive and meaningful experiences, combining wine, history, and territory into a unified narrative.
